This Week's Contest occurred to us when we were leafing through our latest issue of the Economist. When we briefly dozed off, it fell to the floor right onto a copy of Mad magazine, where we latched onto this: Mad has a feature in which it extracts messages hidden in people's names. That is the contest: Take the name of a person or institution. Find within it a hidden message. You may add spacing and punctuation, but you may not move letters around: The hidden message must be found by pulling out letters and using them in the same order they appear in the original name. You may take some small liberties in the way you choose to express the original name, as in the Prince Charles example above. First-prize winner gets a genuine, limited-edition 1991 bottle of Elvis cologne, which is worth $50.

First runner-up gets the tacky but estimable Style Invitational Loser Pen. Other runners-up receive the coveted Style Invitational Loser T-shirt. Honorable Mentions get the mildly sought-after Style Invitational bumper sticker. Winners will be selected on the basis of humor and originality. Mail your entries to the Style Invitational, Week 329, c/o The Washington Post, 1150 15th St. NW, Washington, D.C. 20071; fax them to 202-334-4312; or submit them via e-mail to this address: losers@washpost.com. E-mail users: Please indicate the week number in the "subject" field. Also, please do not append "attachments," which tend not to be read. Entries must be received on or before Monday, July 12. Important: Please include your postal address and phone number. Winners will be announced three weeks from today. Editors reserve the right to alter entries for taste, humor or appropriateness. No purchase necessary. Today's Notice No One Notices was written by Mike Long of Burke. Employees of The Washington Post and members of their immediate families are not eligible for prizes.

Report from Week 326,

in which we challenged you to take a panel from that day's comics and alter the wording. Many fine entries were unprintable. In this category, a special blind T-shirt goes out to T.J. Murphy of Arlington for an entry involving "The Family Circus" that we would have published had we not been just a little concerned for our mortal soul. Also, we would like to point out, for what it is worth, that many men seem rather . . . aroused by both Blondie and Cookie Bumstead.

Next Week: Ask Backwards